Honda will integrate Apple’s Siri intelligent assistant into its vehicles as an option for customers who own iPhones.
Siri’s is a potentially significant development for an auto industry where carmakers are scrambling to equip vehicles with the next big thing in infotainment systems that can both limit driver distractions while allowing motorists to have access to their media and friends.
Ford has said that its Sync voice-activated system has driven sales of its cars. It has also triggered a wave of copycat systems, such as Toyota’s EnForm and Cadillac’s Cue. Analysts are now watching to see if Siri integration in cars will become a prime purchasing factor for buyers.