Less flower, more power. That’s the message Volkswagen hopes to get out as it prepares for the upcoming launch of the third-generation Volkswagen Beetle.
As unlikely as it might seem, that’s not a typo. Since the original “people’s car,” or Volkswagen, was introduced in the dark days before the Second World War, it has gone through any number of refinements, but only two complete updates. And the last time VW revealed a redesign it wound up with the New Beetle, an insufferably sweet “chick car” that largely alienated the male half of the automotive buying public.
Not so this time, as VW emphasized during a global launch, last April, and at this week’s first drive in Berlin. Along with the flower vase, the maker has abandoned the semi-circular shape of the New Beetle, the “21st Century Beetle” adopting what designers like to call a heritage design.
Sitting side-by-side in the German capital’s Potsdamer Platz, it’s easy to see the influence of the original Beetle, the longest-lived and best-selling car in global automotive history. The new model regains the classic silhouette, with its long, rounded snout and a lower, more aggressive roof-line. Aggressive is the active word, for VW, which believes the new edition can appeal to both men and women with its more sporty look.