In the automotive answer to a sumo title match, two Japanese automotive heavyweights are about to square off, Nissan declaring a throwdown against long-time rival Toyota for dominance in the crucial midsize car market.
The smaller of the two makers is betting its newly redesigned Altima can topple the long-time segment leader, the Toyota Camry. But its rival is clearly not ready to cede dominance anytime soon, a senior Toyota official told TheDetroitBureau.com.
“It simply won’t happen,” said Toyota brand boss Bob Carter when asked if Altima has a chance of winning the perennial midsize grudge match. At the end of 2012, he declared during an interview, “Camry will be the best-selling car in America for the 12th consecutive year.”
Not if Nissan has its say. “We are expecting to compete at the top level, and we are going to take a shot at being number one in the segment,” said Nissan CEO Carlos Ghosn, during the debut of the new Altima at the New York Auto Show in April.