Anxious to rebuild demand after six months of product shortages, Toyota says it will launch its new 2012 Camry sedan in mid-September, about two weeks ahead of its original schedule.
Camry is just one of 10 product launches Toyota is scheduling over the next year, with a mix of crossovers, sedans and even its first plug-in hybrid on the calendar, but no single model is more important than Camry which has been the nation’s best-selling passenger car for the last nine years running – and 13 of the last 14 years.
The decision to move up the on-sale date of the new midsize sedan — originally planned for October 3rd — was announced during a conference call with reporters discussing the maker’s weak August sales numbers. Toyota posted a 13% decline for the month. That was better than the 24% dip posted by its Japanese rival, Honda, but a sharp contrast with the double-digit increases in demand reported by Detroit’s Big Three – as well as the third member of the Japanese Big Three, Nissan.