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First Look: 2012 Subaru Impreza

New compact aims to keep momentum going.

by on Apr.21, 2011

Subaru updates the Impreza for 2012, with both a hatchback and sedan on tap.

It’s been a good couple years for Subaru, the Japanese automaker establishing one sales record after another.  And how do you keep the momentum going, company officials ask, other than with new product

Which set the stage for Subaru’s moment in the spotlight at this year’s New York Auto Show, where the maker pulled the wraps off the latest version of its compact Impreza model.

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Two versions of the all-wheel-drive model will begin rolling into showrooms by autumn, on schedule despite the crisis in Japan that has forced the delay of a number of other vehicles, Subaru’s top U.S. executive, Tom Doll, stressed.

In keeping with industry trends, Subaru’s product development team focused on delivering a roomier, more emotionally styled vehicle that, of course, has to deliver better fuel economy than the product it replaces.

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