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First Drive: 2012 Subaru Impreza

Subaru aims for the mainstream.

by on Oct.03, 2011

Subaru brings an all-new version of the Impreza to market for 2012.

When one thinks of compact cars, the name Impreza probably doesn’t leap to the top of the mental list, unless the one doing the thinking is a Subaru loyalist. The small Japanese maker is looking to change that with the updated 2012 Impreza, which is restyled inside and out and features an all-new powerplant.

First things first: Only the relatively mainstream Impreza is changing—the sportier WRX and STi spin-offs aren’t going under the knife just yet. Nor are they going anywhere, they’ll carry on in current form for a while until replacements are ready. So breathe easy, Subaru/rally fan boys and girls.

Now, to the Impreza itself. The new model is definitely more attractive, both inside and out, with a more refined interior package.  But the biggest news besides the new design is the all-new 2.0-liter horizontally-opposed “boxer” engine that makes 148 horsepower.   Other significant changes include the deletion of the Outback Sport model, and news Subaru will now be able to tout an increase in fuel economy to a maximum of 36 mpg.

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The Impreza is going head-to-head with other compacts like the Ford Focus, Honda Civic, and Volkswagen Golf. So not only does Subaru have to compete with those models, but it will have to live up to its reputation for sporty all-wheel-drive performance if it hopes Impreza can become a better-selling model in the company’s portfolio.

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First Look: 2012 Subaru Impreza

New compact aims to keep momentum going.

by on Apr.21, 2011

Subaru updates the Impreza for 2012, with both a hatchback and sedan on tap.

It’s been a good couple years for Subaru, the Japanese automaker establishing one sales record after another.  And how do you keep the momentum going, company officials ask, other than with new product

Which set the stage for Subaru’s moment in the spotlight at this year’s New York Auto Show, where the maker pulled the wraps off the latest version of its compact Impreza model.

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Two versions of the all-wheel-drive model will begin rolling into showrooms by autumn, on schedule despite the crisis in Japan that has forced the delay of a number of other vehicles, Subaru’s top U.S. executive, Tom Doll, stressed.

In keeping with industry trends, Subaru’s product development team focused on delivering a roomier, more emotionally styled vehicle that, of course, has to deliver better fuel economy than the product it replaces.

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