As the styling chief for Porsche, Michael Mauer knew he had one of the biggest assignments of his career when he was told to redesign the maker’s flagship 911 sports car. Few vehicles are more iconic, so, few projects would be more challenging.
The first thing Mauer recognized were the limits confronting him. While he was asked to come up with something distinctive for the seventh-generation he knew that a radical redesign simply “wouldn’t be a 911.” That meant maintaining the car’s distinctive shape, starting with the long hood, bulging headlamps, “flyline” roof, and, of course, its rear-engine layout.
What Mauer and his design team have come up with is somehow very different and yet surprising familiar – a Porsche 911 that is at once familiar and yet radically different. There’s not a single panel or part carried over but for the powertrain – which nonetheless undergoes some significant enhancements. The 2012 Porsche 911 is longer, lower and wider. It delivers an array of new technologies intended to make it more powerful and more dynamic – while also improving its fuel economy by an estimated 16%.