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First Look: Mercedes-Benz Concept A-Class

Rethinking the luxury microcar.

by on Apr.07, 2011

Mercedes-Benz will reveal the new A-Class Concept at both the NY and Shanghai auto shows.

Mercedes-Benz is thinking outside the box…and inside it, as well, with the A-Class Concept it will be introducing at the New York Auto Show later this month – simultaneously launching at the Shanghai Motor Show, as well.

The German maker was among the first to see the potential for a pint-sized luxury car, rolling out the original A-Class in 2002.  The early model offered an efficient – and ingenious – use of space, but it never quite delivered the level of luxury or styling normally associated with the brand, leaving many potential buyers to wait – or choose from the growing number of competing offerings.

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Indeed, the luxury microcar segment is growing fast, with even Aston Martin entering the fray with the new Cygnet it has developed as part of an unusual joint venture with Toyota based on the Japanese maker’s little iQ model.

So, Mercedes is now weighing in with a prototype that, at least from initial appearances, seems more well-suited to the brand’s overall line-up.