On sale only since the start of the summer, the 2012 Hyundai Accent has quickly established itself in the increasingly competitive U.S. small car market – topping the charts as America’s best-selling subcompact passenger car in July.
Pushing its 40 mpg mileage, Hyundai was able to nudge the Accent into the lead by overcoming segment leaders Ford Fiesta and Nissan Versa, as well as vehicles such as the Honda Fit, Mazda2 and Toyota Yaris.
The Accent’s fast start underscores the success of Hyundai’s campaign to promote its growing lineup of vehicles that get 40 miles per gallon.
“The all-new Accent outsold two great small cars we really respect in July – the Honda Fit and Ford Fiesta,” said John Krafcik, president and CEO, Hyundai Motor America.
“In fact, it was the best-selling subcompact in the industry last month, its first full month of sales. It’s a good indication that consumers are connecting with our new design, 40-mpg fuel economy, and the Assurance Trade-In Value Guarantee. It’s a great recipe for this economy,” Krafcik said.