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A Car by Any Other Name? 2012 Honda Crosstour

Can a new badge help sell Honda’s struggling crossover?

by on Aug.04, 2011

Honda hopes a new name -- and some added features -- will save the sluggish-selling Crosstour.

Can a new name and a few added features salvage one of Honda’s slowest-selling models?  Apparently, the Japanese maker is hoping so as it transforms last year’s Accord Crosstour into just the Honda Crosstour for 2011.

Even normally upbeat Honda executives, including top American John Mendel, openly acknowledge the quirky crossover hasn’t set the market afire.  Honda sold just 1,477 last month, a 35% decline, with sales barely 11,500 for the full year.  And lest anyone slough that off as a result of the Japanese product shortages, the Crosstour has been falling well short of expectations from the day it was launched.

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Clearly influenced by the sports car/crossover design theme that first appeared with the BMW X6, Honda actually launched two models, the Accord Crosstour for its mainstream brand and the even more slow-selling Acura ZDX, which found only 102 buyers last month.

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