2012 Honda Civic | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘2012 honda civic’

“Emergency” Update of Honda Civic to Debut in LA

Maker hopes to “hone” its image after embarrassing mistakes.

by on Nov.12, 2012

Honda will unveil a major update of the much-panned Civic compact at the upcoming LA Auto Show.

Stung by a series of embarrassing mistakes that saw even import-friendly Consumer Reports magazine turn thumbs down, Honda will unveil what insiders have dubbed an “emergency refresh” of the maker’s long-popular Civic model at the upcoming LA Auto Show.

Putting a positive spin on the launch of a mid-cycle Civic update that comes several years earlier than would normally have been planned, Honda officials insist the compact model’s styling has been “honed to make the segment’s best-selling car even better.”

Your Trusted Source for News and Reviews!

Curiously, despite getting panned by most critics after its mid-2011 debut – and being dropped from the influential Consumer Reports “Recommended” list, the Civic has remained the compact segment’s leader. But it has clearly been losing momentum, something that forced Honda to make some fast tweaks to the Civic’s styling – as well as “enhancements” meant to address criticism of the vehicle’s interior and handling.


Honda Tells Dealers, Clear Out Old Civic for “Emergency Refresh”

Early update aimed at resolving compact's many problems.

by on Oct.23, 2012

Honda will have an "emergency refresh" of the Civic in showrooms several years earlier than the normal mid-cycle update.

Honda will reveal an “emergency refresh” of its much-faulted Civic model next month, likely at the annual L.A. Auto Show, hoping to address the numerous problems that generated a critical drubbing of the long-popular Civic after its 2011 redesign.

In the meantime, the maker is pressing dealers to clear out leftover 2012 Civics as quickly as possible because the coming update will make it “a difficult model (to) sell,” according to an exclusive report by Autoblog.com.

Power Up!

The irony is that despite taking hits from many reviewers – including some downright hostile words from normally Honda-friendly Consumer Reports – the current Civic, flaws and all, has continued to be a strong force in the U.S. market.


Subaru Tops Honda in New Consumer Reports Study

Japan still tops "Automotive Report Card," but lead shrinking.

by on Feb.28, 2012

The 2012 Impreza helped position as the new leader in the Consumer Reports Automotive Report Card.

In another setback for longtime Japanese quality leader Honda, it has been knocked out of the top spot according to the annual Consumer Reports Automotive Report Card by up-start Subaru.  Honda had topped the study for the last four years but has taken sharp criticism, of late, for a variety of problems, notably with the latest version of its long-popular Civic model.

Tackling the News!

Subaru, the maker of all-wheel-drive products like the Outback and Forester also topped industry giant Toyota in the yearly measure of performance, comfort, utility and reliability.

Japanese makers retained their lead, overall, in the annual automotive study.  But, “While Japanese automakers still hold the top five spots, their lead is shrinking. In some of Honda’s and Toyota’s recently redesigned models, cost-cutting has become more noticeable,” said David Champion, senior director of the Consumer Reports Automotive Test Center.


Honda Planning Major Redesign of New Civic

Subcompact hammered by critics.

by on Nov.01, 2011

Honda will race a redesign of the much-criticized new Civic to market ASAP.

It has not been a very good year, according to John Mendel, Honda of America’s top U.S. executive. Not only has the maker been hammered by a series of production cuts – the latest the result of flooding in Thailand – but one of its most important products has received a critical drubbing from the media and a tepid response from potential buyers.

That will send the maker’s designers and engineers back to work to come up with a significant “refresh” of the 2012 Honda Civic, reports Automotive News, which should be ready to go to market in time for the 2013 model-year.

“We take feedback seriously, regardless of who it’s from, and we will act accordingly quickly,” John Mendel, American Honda executive vice president, said in an interview in San Diego, where the maker is revealing another critical new model, the 2012 Honda CR-V.

Inside News!

Suggesting the maker is “appropriately energized,” Mendel said Honda is hoping to act as quickly as possible to address criticism of the latest-generation Civic.  The question is how much can be done in short order.  The 2012 version of the compact Civic was the result of a 6-year gestation and normally Honda spends at least three years to develop a mid-cycle update.


Honda Exec Downplays Impact of Consumer Reports Trashing

No maker can "always hit them out of the park."

by on Aug.30, 2011

Can the 2012 Honda Civic overcome bad reviews?

Timing is everything – and Mike Accavitti was clearly wondering whether he got it right the day he accepted his new job as head of marketing for American Honda, a couple months back.

That was the same day that the influential Consumer Reports magazine took a potshot at the Honda Civic, declaring that the 2012 remake of the long-popular subcompact, normally one of the non-profit publication’s favorite choices, “now…ranks near the bottom of its category.”

As if to drive the knife deeper, the magazine followed up with a second report raising serious questions about Honda itself.  And CR wasn’t alone.  The 2012 Honda Civic has received a rash of criticism while the maker itself has come under increasing fire from various media – including TheDetroitBureau.com – faulting it for a variety of issues, including timid design.


Your Winning News Source!

Further complicating matters, the maker was hit hard by the earthquake that struck Japan on March 11.  The subsequent product shortages have probably reached their worst this month, says Accavitti, a former Chrysler executive.

“For a second, I thought, ‘Holy, moley, what did I get myself into?’” he says with a laugh that betrays his initial concerns.  But despite Honda’s recent setbacks, the new marketing chief insists he’s in for a good ride.


Consumer Reports Pulls Recommended Buy on 2012 Honda Civic

“Scores too low,” says influential publication, echoing extensive criticism of redesign.

by on Aug.01, 2011

Already battered by poor reviews, the 2012 Honda Civic has now lost its Recommended Buy endorsement from Consumer Reports magazine.

Already battered by both weak reviews and production problems that have led to shortages of the latest redesign, the influential Consumer Reports magazine has pulled its recommendation of the 2012 Honda Civic which “scored too low” in its latest shoot-out among compact cars.

The news is another setback for the third-largest Japanese automaker, which had been counting on the 2012 Civic to overcome recent problems with various niche offerings, such as the Insight hybrid and Accord CrossTour.


In an increasingly competitive compact segment, the 2012 Honda Civic scored what the magazine described as a “mediocre” 61 points, down 17 points from the score of 78 for the previous-generation Civic.

“While other models like the Hyundai Elantra have gotten better after being redesigned, the Civic has dropped so much that now it ranks near the bottom of its category,” said David Champion, Consumer Reports’ lead auto tester.


Japanese Makers Hiring Thousands to Make up for Lost Production

Toyota, Honda alone will add up to 5,000 temporary jobs.

by on Jun.22, 2011

Toyota is struggling to make up production of the Prius lost due to Japan's March 11 earthquake and tsunami.

With operations at most of Japan’s automotive supplier and assembly plants starting to return to normal, manufacturers are putting out the Help Wanted signs as they race to make up for lost production.

Toyota and Honda alone expect to add up to 5,000 temporary workers in a bid to boost their output during the second half.  Other makers, including Nissan, plan to hire new workers, as well.


Toyota now hopes that it can add an extra 350,000 vehicles to its assembly schedule during the second half of the fiscal year ending next March, said Senior Managing Director Takahiko Ijichi, which would reduce its overall production losses to about 450,000 cars, trucks and crossovers.


Honda Forecasts 63% Drop in Profits

Earnings amidst the devastation.

by on Jun.14, 2011

Shortages of the Honda Civic will contribute to the maker's plunge in profits for the fiscal year.

Just days after its rival, Toyota, projected it would see a huge plunge in profits as the result of the March 11 Japanese earthquake, Honda Motor Co. says it also will take a devastating hit to its bottom line, with earnings for the current fiscal year likely to plunge by 63.5%.

Honda – like Toyota – delayed its forecast for the fiscal year running through March 2012 while it assessed the impact of the earthquake and subsequent tsunami, which shut down most of its home market production for a month.

News You Can Use!

Honda now expects to have most of its factories back up to speed sooner than initially anticipated, but several key operations, including the plants producing the critical new 2012 Civic, will be operating below capacity until autumn.

Honda anticipates the current fiscal year will see profits of 195 billion yen ($2.4 billion), down by nearly two-thirds from the 534 billion yen recorded during the fiscal year that ended last March 31.


May Expected to Show Sales Slump

Shortages, lower incentives, rising fuel prices and uncertain economy all take some blame.

by on Jun.01, 2011

Rising prices, reduced incentives -- and shortages -- of popular Japanese products like the Prius had a harsh impact on May car sales.

It’s been a good year for the U.S. auto industry – or at least it was until last month, most manufacturers expected to report a slump in sales when they report May numbers this week.

Industry analysts blame a variety of factors for the downturn – which occurred during the month that normally marks the start of the annual spring buying season – notably including a shortage of Japanese-made products, the result of the March 11 natural disaster that devastated that country’s auto industry.

Subscribe Now - It's Free!

In turn, makers have responded by trimming back rebates and other sales incentives – and when you add in the price hikes many manufacturers have taken in recent months, many potential buyers have decided to wait and see if better deals could follow later in the year, according to industry analysts.

“Overall automaker incentives (in May were) at the lowest levels we’ve seen in years,” said Jessica Caldwell, director of industry analysis at Edmunds.com. “These low incentives are making it increasingly difficult for consumers to find good deals.”


Toyota’s U.S. Plants Down for a Week

Production of new Honda Civic won’t recover until “sometime” in autumn.

by on May.27, 2011

The 2012 Honda Civic will remain in short supply until at least the coming autumn.

Toyota’s entire U.S. production network will be sitting idle next week, the maker deciding to stretch out the normal Memorial Day holiday break because of ongoing shortages of Japanese-made parts.

Honda, meanwhile, says that while its global factory network appears to be recovering faster than it first anticipated it will be facing more problems getting production up to speed for the new 2012 Civic model, which is likely not to reach normal volumes until “sometime” in autumn.

Auto News When You Need It!

A new report underscores the magnitude of the crisis touched off by Japan’s March 11 earthquake and tsunami.  In Japan, Toyota production was off by 74.5% for all of April, while its global production declined 48%.

The disaster had only marginal impact on automotive assembly plants but 100s of supplier facilities were damaged or destroyed.  Others have been struggling under the rolling blackouts implemented after the quake touched off a triple meltdown at the Fukushima nuclear plant.