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First Look: Dodge Dart

Automaker resurrects an old name for new compact with Italian bones.

by on Jan.09, 2012

The Dodge Dart is the brand's critical new entry in the compact segment.

Two thousand eleven was a huge year for Chrysler, but the automaker knows that it has to fill a huge hole in its lineup to succeed.

With that in mind, the automaker’s Dodge brand resurrected the Dart nameplate, putting it on a new compact which replaces the unloved Caliber in its lineup.

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Dodge President and CEO Reid Bigland said Chrysler increased sales by 43 percent in 2011, the largest increase for any automaker and far above the 11 percent recorded by the industry as a whole.

Dodge leaned on Italian partner Fiat for the the Dart’s platform which comes from Alfa Romeo.