No, there’s not any “Corinthian Leather,” but with the addition of the new Luxury Series Chrysler nudges the latest version of its big 300 sedan decidedly up-market.
It’s been quite some time the Detroit maker put its last true luxury entry, the old Imperial, out to pasture. But as part of the shake-up ordered by CEO Sergio Marchionne, Chrysler hopes to expand its line-up to cover all bases. It began its return into the high-line market with last year’s redesign of the full-size 300 line.
The previous sedan’s top model was the Chrysler 300C, with the emphasis placed on performance. The new model is giving buyers a choice. Yes, there’s still a “Hemi Inside,” if you want one on the 300C. But the 2012 Chrysler 300 Luxury Series shifts towards a more refined – and fuel-efficient — direction.