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First Look: Chevrolet Sonic Z-Spec Concept

Chevy launching mass customization program with new Sonic subcompact.

by on Apr.14, 2011

Chevy will unveil the Sonic Z-Spec Concept in New York next week, then offer an array of Z-Spec accessories when the new car goes into production later this year.

Chevrolet will pull the wraps off the Sonic Z-Spec Concept at next week’s New York Auto Show.  If you don’t quite like the flying hamburger design shown here, don’t worry, the maker plans to offer a wide array of custom styling options when the new subcompact comes to market later this year.

Chevy planners are betting that they can increase the appeal of the Sonic, one of an assortment of new small cars, by “providing a big canvas so customers can truly personalize (the car) and make it their own,” explains marketing chief Margaret Brooks.

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The new Z-Spec program will expand to take in other new models, including the even smaller Chevy Spark, Brooks told TheDetroitBureau.com.

The Z-Spec Concept that will appear in the Big Apple will feature a variety of custom details, including rocker and fascia extensions, ground effects, chrome exhaust tips, color caps for the outside mirrors, white wheels and that distinctive body wrap.

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