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First Look: 2012 Chevrolet Colorado

Thai debut spices up introduction of new compact pickup.

by on Oct.05, 2011

The all-new Chevrolet Colorado makes its debut in Thailand before an upcoming U.S. launch.

When General Motors launches an all-new version of the Chevrolet Colorado in the months ahead it will be bucking conventional wisdom that says small pickups have fallen out of favor with American buyers.

That helps explain why GM took the wraps off the Chevy Colorado in Thailand, a market where demand is still straining manufacturers’ production capacity.  A prototype of the small truck was first unveiled at the Bangkok Motor Show last March.

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“This is a vehicle built tough for the people of Thailand, by the people of Thailand,” proclaimed GM Thailand President Martin Apfel, noting that the Asian nation will be just the first market for what he described as “GM’s most significant play in the midsize pickup truck market ever.”

Those in the States who have been eyeing the Colorado don’t need to worry.  It will make its way here in a hurry, with a preview scheduled for next month’s Los Angeles Auto Show.

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