When General Motors emerged from bankruptcy last year, after agreeing to eliminate half of its eight North American brands many observers were surprised to see Pontiac and Saturn, rather than Buick, on the list. The once popular brand had steadily declined, over the decades, and seemed to have little chance for a turnaround.
Or so went the conventional wisdom – which, as so often happens, has again proved wrong. The big Buick Enclave SUV was the first sign of life, with the LaCrosse sedan adding further spark to the nascent Buick revival. The recently launched Regal has received strongly positive reviews. But can Buick hit another one out of the park?
It’s hoping so, and will reveal what’s next at the Detroit Auto Show’s media preview day, on Monday, Jan. 7, in the form of the all-new, 2012 Buick Verano, the brand’s first-ever entry into the compact luxury segment – and it’s third all-new sedan in three years.
“It’s really about product-driven momentum,” said Roger McCormack, the long-struggling brand’s product marketing director.