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First Look: 2012 Volkswagen Beetle

The Bug is back.

by on Apr.18, 2011

VW returns to a more classic design with the 2012 Beetle.

It’s been nearly three-quarters of a century since the first Volkswagen Beetle made its debut – and more than a decade since the German maker unveiled the current Bug.  So there’s been plenty of anticipation building for the all-new model getting its global launch this week.

In an unusual, multi-city event linking New York, Shanghai and Berlin, Volkswagen today revealed an all-new “people’s car” that picks up on many of the cues of the original Beetle first launched in 1938.

Only the third complete remake in the model’s history, the 2012 Volkswagen Beetle will be displayed at both the New York and Shanghai auto shows, this week, as well as in Germany, where the original model was conceived as a low-cost way to put people on wheels.

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The look of the new car returns to the sort of 2-box design that gave the first-generation car such longevity.  The 1998 remake, while clearly influenced by the pre-War design, opted for a semi-circular shape that proved extremely polarizing.

“The new model should be able to help them attract the male buyers that didn’t warm up” to the model soon to go out of production, suggested Dave Sullivan, an automotive analyst with AutoPacific, Inc.