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First Look: 2011 Toyota Avalon

Safety a hot topic with launch of new full-size sedan.

by on Feb.10, 2010

Toyota put the emphasis on product, at the Chicago Auto Show, with the launch of the 2011 Avalon.

While Toyota may be struggling to damage control in the wake of its ongoing safety problems, the auto industry is nonetheless a business based around product, stressed the automaker’s Group Vice President Bob Carter, as he pulled the wraps off the newest version of the Japanese maker’s full-size sedan.

The 2011 Toyota Avalon is the first major entry since a series of safety issues enveloped Toyota, last month.  And, significantly, the first point Toyota officials made about the sedan is that it will be equipped with an all-new throttle designed to prevent problems with sticky accelerator pedals.

Safety, in general, was a key part of the maker’s presentation, during the 2010 Chicago Auto Show media preview.  Carter also noted the 2011 Avalon will be equipped with the newest version of Toyota’s new STAR safety system, which includes such features as traction and stability control.  The sedan also boasts 7 airbags.

Product, Product and Product!

“Nothing is more important to us than the safety of our vehicles and our customers,” declared Carter, who spent a fair part of the news conference trying to shore up the maker’s foundering quality and safety image.