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Sportage Shows Kia’s Styling Growth

Small sport ute is beautifully designed, but please, fix the ride.

by on Feb.10, 2011

Kia's new Sportage continues the automaker's recent trend toward building stylish vehicles.

For the better part of two decades Kia has made progressively better cars, but the design and styling still lagged.

The designs were often boring (previous generation Sportage) and sometimes strangely ornate (Amanti).

Not many people looked at a Kia, any Kia, and said “Wow, I want to drive that.”

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That is changing rapidly. The latest Optima is a smartly styled mid-size sedan. The Soul is a funky little box, the type of shape that hipsters love. And now, Kia has an swoopy new Sportage small crossover.

Kia says the new Sportage design takes its – sorry about this – cue from the Kue concept that was introduced at the 2007 North American International Auto Show. Well, OK. That sleek two-door concept did have a high beltline and a low roof, much like the new Sportage, but after that, they don’t have all that much in common.
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