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Scion Rules Out Hybrids And EVs – At Least For Now

Despite youthful interest in green technology, Toyota brand maintaining emphasis on price.

by on Sep.16, 2010

Save the whales? Scion may be billing itself as environmentally-friendly, but don't expect it to use battery power anytime soon.

Who says today’s young buyers want to go green?  According to Scion, Toyota’s youth-oriented brand-within-a-brand, price trumps environmental leanings.

While the marque’s parent has become the top-seller of hybrids worldwide, with models like the Toyota Prius, Scion has “no plan” to get into the battery can market, the division’s General Manager Jack Hollis responded to a question from TheDetroitBureau.com.

Instead, the corporate strategy is to focus on keeping Scion prices down and letting Toyota come to market with the more expensive hybrid, plug-in and pure battery-electric offerings.

“We have no plan to expand into the hybrid side or to electrify” with products like the Nissan Leaf, Hollis said following the preview of the 2011 Scion tC coupe.

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That model underscores the division’s strategy, Hollis explained, which is to come to market with vehicles under $20,000 that emphasize style and the efficient use of conventional internal combustion engine power.

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