Just three years into its latest run, the Ford Taurus is getting an update designed to enhance its appeal through a mix of design changes, technological updates and, perhaps most significantly, more fuel-efficient powertrains.
The 2013 Taurus will become the first Ford product to offer two versions of Ford’s new high-mileage EcoBoost engine technology, one capable of delivering up to 31 miles per gallon, a significant figure for such a large sedan.
The new Taurus is “a rolling showcase of our best technologies and features,” proclaimed Ford’s global product czar, Derrick Kuzak, during a New York Auto Show preview.
The Taurus is one of the best-known nameplates in the American market, industry studies have shown. First introduced in 1986, the sedan became an instant best-seller before Ford began to shift focus to its more profitable light truck models. The nameplate was briefly allowed to lag, but when he joined the company four years ago, then-new CEO Alan Mulally pressed for its return.