Infiniti, the long-struggling luxury arm of Nissan Motor Co. hopes to punch its way into the top tier of luxury brands, in the coming months, senior officials told TheDetroitBureau.com, through the launch of an assortment of all-new and updated products.
Now celebrating its 20th anniversary, Infiniti has lagged import leaders like Lexus, BMW and Mercedes-Benz, as well as domestic luxury marque Lincoln and Cadillac. But the brand has been showing some solid momentum, in recent months, particularly with new models like the third-generation M sedan. And it hopes to gain even more traction with the launch of the completely redesigned QX56 sport-utility vehicle, just rolling into U.S. showrooms.
But the brand has even bigger aspirations for an array of additional offerings, including two models that it plans to unveil in August, said Ben Poore, vice president of Infiniti Americas. That includes a high-performance vehicle and another “mainstream” model which, Poore suggested, “expands our footprint considerably.”