There’s little doubt that Hyundai is on a mission to rebuild its image. Forget “cheap and cheerful,” the South Korean carmaker’s products are moving steadily up-market, even as the brand’s latest offerings show a distinctive design flair that wouldn’t have been imaginable just a few years ago.
Days after confirming that it will enter the premium luxury segment with the Equus sedan, Hyundai has released a pair of renderings giving a clear hint of what it has in store at next month’s Frankfurt Motor Show. What you see here is the 2011 Hyundai Tucson – the vehicle the rest of the world knows as the Hyundai ix35.
Hyundai says the shape is part of its new “fluidic” design language, though a quick glance suggests the influence of such competing Japanese CUVs as the Nissan Murano or Infiniti FX. The crossover/ute was penned by chief stylist Tomas Buerkle, at Hyundai’s European design center, in Russelsheim, Germany.