2011 Hyundai Equus | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘2011 hyundai equus’

First Look: 2010 Hyundai Equus

Redefining Luxury, starting with the owner’s manual.

by on Apr.01, 2010

With the 2011 Hyundai Equus, the maker intends to take on the top luxury makers, including BMW, Mercedes and Lexus.

For a brand that was long a symbol of the most basic, cheap-and-cheerful products, Hyundai is doing a surprisingly effective job of redefining the luxury car market – a process it hopes to take a giant step further with the upcoming launch of the 2011 Hyundai Equus sedan.

Equus, making its debut at the New York International Auto Show, is a step up from the Hyundai Genesis sedan, the mid-luxury 4-door that, in January 2009, was named North American Car of the Year by a jury of 50 automotive journalists.  Designed to go head-to-head with high-line competitors like the BMW 7-Series and Mercedes-Benz S-Class, the 2011 Equus will deliver all the standard features of a premium luxury sedan, from hand-finished wood and leather to its 608-watt, 17-speaker audio system.

http://www.thedetroitbureau.com/about/subscribe

Free Subscription!

As might also be expected of a Hyundai product, whatever the segment, price will also be a differentiator, Hyundai of America CEO John Krafcik hinting the final price for the 2011 Equus will come in “somewhere between $50,000 and $60,000. “  But perhaps the most intriguing selling point, he suggests, will be “innovative customer services to save our costumers time.”

(more…)

Q&A: Hyundai’s Joel Ewanick

From econoboxes to S-Class competitor; Hyundai aiming high.

by on Aug.18, 2009

Though the final name hasn't been locked down, this 2011 Hyundai Equus prototype will take aim against the likes of the Mercedes-Benz S-Class and Lexus LS.

Though the final name hasn't been locked down, this 2011 Hyundai Equus prototype will take aim against the likes of the Mercedes-Benz S-Class and Lexus LS.

Few automakers have gone through the ups-and-downs of Hyundai, the South Korean carmaker long known for its cheap, if not always reliable, automobiles.  The automaker has made significant improvements in quality, in recent years, but nonetheless shocked the industry with the successful launch, last year, of its Genesis Sedan – subsequently named North American Car of the Year by a panel of 50 U.S. and Canadian journalists.

Last week, Hyundai dropped another bombshell, announcing it will move even more up-market with next year’s planned introduction of the Equus, (Click Here for that story) a sedan targeting such Premium Luxury competitors as the Mercedes-Benz S-Class and Lexus LS.

Aim High!

Aim High!

TheDetroitBureau.com was given a chance to get behind the wheel of a pre-production version of the new car, and found it surprisingly refined yet sporty and fun to drive, despite a few hiccups – notably a slight lurch upon take-off – that are often found on early prototypes.  Despite all the upgrades, it still seems a stretch for Hyundai to go after some of the world’s finest automobiles, so we took Hyundai America’s marketing chief, Joel Ewanick, along for a drive – and a chance to ask about the car and the carmaker’s plans for its introduction.

(more…)

Sneak Peek: 2011 Hyundai Equus

New model to be positioned above Genesis sedan.

by on Aug.12, 2009

With the success of its Genesis sedan, the Korean carmaker is now confirming plans to launch the 2011 Hyundai Equus in the U.S. premium luxury market.

With the success of its Genesis sedan, the Korean carmaker is now confirming plans to launch the 2011 Hyundai Equus in the U.S. premium luxury market.

Once known for its cheap-and-cheerful little sedans and coupes, the South Korean carmaker Hyundai will continue its recent move up-market with the launch of an all-new flagship sedan.

Codenamed “VI,” and recently introduced in the Asian home market as Equus, the new car will be positioned as an even more luxurious offering than the Hyundai Genesis, which was named North American Car of the Year, by a jury of 50 U.S. and Canadian journalists, in January.

No horsing around!

No horsing around!

The automaker had been debating whether to bring Equus to the States – along with an assortment of other upscale products that it is developing for Korea.  To get a sense of the U.S. market potential, Hyundai showed a concept version of Equus at April’s New York Auto Show, notes Hyundai Motor America President and CEO John Krafcik.

(more…)