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Ford Throws Party To Unveil New Explorer

Employees gather outside company’s World Headquarters to celebrate critical product launch.

by on Jul.26, 2010

The 2011 Ford Explorer makes its debut in Dearborn.

With thousands of employees, dealers and suppliers watching, Ford took the wraps off its 2011 Explorer at a big party outside the company’s World Headquarters in Dearborn.

Derrick Kuzak, Ford’s global product development director, gave a brief rundown on the new sport utility vehicle’s attributes, saying that they all needed to be salespeople for redesigned SUV. (Click here for full details on the new, 2011 Ford Explorer.)

With local band Fifty Amp Fuse playing covers of well-known songs, the Explorer rolled over a 25-foot-tall “mountain” of dirt on the west lawn of Ford’s iconic Glass House as the Ford faithful waved the white T-shirts they were given.

Nearby, in a tent for dealers, Bill Demmer, president of Jack Demmer Ford in Wayne and Jack Demmer Lincoln-Mercury in Dearborn, said the new Explorer will help rejuvenate a fallen Ford model.

“It kind of faded away quietly,” Demmer said of the current SUV. “It’s exciting with the technology they’re building into the (new) car.”

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“You can tell that Ford Motor Company is driven,” he said. “We’re finally on the right page.”

Demmer said the new Explorer gives another choice to buyers who find the styling of the Flex crossover too polarizing.