For the last four years, there didn’t seem to be much happening on Planet Chrysler. There was a dearth of new product and the ones that it did introduce were largely panned as poorly designed, engineered and styled.
In that time, three masters ruled the company – Daimler, Cerberus and now Fiat – all with their own thoughts on how to run the company.
And in the middle of the whole charade, the automaker came very close to shutting down altogether before the government stepped in, pumped it full of cash and arranged the shotgun marriage with Fiat.
Even though there hasn’t seem to be much outward appearance to show for it, the folks in Auburn Hills were busy. Busy as elves in Santa’s workshop getting ready for Christmas, as it turns out.
Even better than feverishly working to bring these new products to market, it would appear that the stuff might actually be good. So far, the Jeep Grand Cherokee has been getting rave reviews. Some of the other vehicles show that the automaker has finally come out of its styling funk.
And now it would appear the smallest of the Detroit Three automakers is ready to reap the benefits of all that work. Chrysler has so much product that has recently hit the street or will go on sale in the coming months that it would be hard to keep track of it all without a scorecard.
And that’s just the first wave. Next will come the new cars that are based on Fiat DNA, plus engines using Fiat technology.
Here’s a quick look at some of the products that have recently been introduced or will be available in Chrysler showrooms in the coming months.