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Posts Tagged ‘2011 Chevy cruze’

As Goes Cruze, So Goes Chevrolet – And GM

"As important a launch as we've ever had."

by on Aug.02, 2010

It will be no easy Cruze for Chevrolet to regain its once-dominant market position.

Already a year late to market, Chevrolet has a lot riding on its new Cruze sedan, the much-needed replacement for its dated Cobalt model.

A year after it emerged from Chapter 11 protection, General Motors is struggling to stabilize its market share, even though it now has half the number of brands to compete with in North America after abandoning Saab, Saturn, Hummer and Pontiac as part of its court-ordered reorganization.  That means the maker can no longer pick and choose the segments it competes in.  It has to take on rivals like Toyota at every opportunity.

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“This is as important a launch as we’ve ever had at Chevrolet,” says Alan Batey, Vice President – Chevrolet Sales and Service.


First Look: 2010 Chevy Cruze

A year late, GM small car debuting in LA.

by on Nov.17, 2009

Two high-mileage vehicles to appear at the Los Angeles Auto Show, the Chevrolet Volt and the Chevrolet Cruze.

Two high-mileage cars to appear at the Los Angeles Auto Show, the Chevrolet Volt and Cruze.

You’ll be hearing a lot about the Chevrolet Volt in the months to come – as if you hadn’t already – but for most buyers looking for a small, fuel-efficient vehicle, the real news to come out of next month’s Los Angeles Auto Show will focus on the long-awaited Chevy Cruze.

VERY long-awaited, for the replacement for the long-in-the-tooth Cobalt is more than a year behind schedule, reflecting the various problems, financial and otherwise, that drove the giant maker into bankruptcy earlier this year.

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Cruze, had it shown up for the 2009 model-year, as originally planned, might have given some real momentum to Chevrolet at a time the bottom was falling out.  It certainly should have helped the automaker do better in this past summer’s Cash-for-Clunkers program, which emphasized small, fuel-efficient products and ultimately turned into a real plus for Asian makers like Toyota and Hyundai.