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First Look: 2011 Chevrolet Aveo RS

Traveling the well-worn “hot hatch” road.

by on Jan.08, 2010

GM needs to move econoboxes into higher price ranges, an intimidating challenge.

Chevrolet will debut the Aveo RS “show car” at the 2010 North American International Auto Show next week.

The diminutive B-car is actually a preview of the next generation of Aveo models from GM’s best selling brand. It also signals the inclusion of a performance hatchback in the line next year, in addition to the current Aveo5 LS model.

The existing Aveo four-door hatch is currently priced at $13-16,000, including a whopping $750 freight charge, and before a $1500 rebate, which means Chevy will try to price a RS version in the high teens.

Aveo RS travels the well worn “hot hatch road” in an attempt to attract youngish, mostly male enthusiasts.

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The Boracay Blue theme continues inside, with accent stitching everywhere.

Powered comes via a 138-horsepower (103 kW) 1.4-liter I4 “Ecotec” turbocharged engine, linked to a six-speed manual transaxle.

Consistent with the history of most, if not all small cars, in the U.S. market, the next-generation Aveo becomes bigger, as in longer and wider, than the current production Aveo.

The Aveo RS might be dubbed a show car, but it is actually very close to a real production deal that will be built in Michigan starting about one year from now.     (more…)