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BMW Cuts Price for 2011 528 sedan

All 5-ers to be offered with manual gearboxes, all-wheel-drive.

by on Apr.16, 2010

BMWNA Marketing Chief Jack Pitney with the 2011 BMW 5-Series.

Bavarian sedan fans may rejoice at the news that the price is being cut a full $1,400 when the 2011 BMW 528i rolls into U.S. showrooms about two months from now.

Credit “competitive realities,” acknowledged a senior BMW executive in a conversation with TheDetroitBureau.com, with the most realistic factor being the sharp cuts that arch-rival Mercedes-Benz has enacted since launching an all-new E-Class last year.

The base price of the 2011 BMW 528i will come in at $44,500, with the midrange 535i to command $49,600, and the top-line 550i $59,700.  Those figures cover reasonably well-equipped packages – and include a customer’s choice of either the Bavarian maker’s new 8-speed automatic or a 6-speed manual transmission.

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The stick will be available on all three versions of the new and completely re-designed 2011 5-Series – though company officials acknowledged, at a Detroit luncheon, that they only expect a “take rate” of about 5% for the manual gearbox.  All-wheel-drive will also be available, as an option, on all the new versions of the 5-Series.

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First Look: 2011 BMW 5-Series Sedan

Said to be more dynamic, less formal.

by on Nov.24, 2009

The look is familiar, but there's an-all midsize sedan coming from Bavaria, the 2011 BMW 5-Series.

Familiar look, but there's a new mid-size sedan coming from Bavaria, the 2011 BMW 5-Series.

The Germans have a way of making the simple sound serious.  Officially, the imposing building in the center of Munich is known as the Forschungs- und Innovations Zentrum FIZ of the Group.  But Klaus Draeger prefers to just call it “the Project House,” as it’s where some of BMW’s most important projects go from concept to customer.

Like the new 5-Series, which the automaker pulled the wraps off this week, during a formal presentation at the Project House, where Draeger, the BMW board member in charge of R&D, keeps his main office.

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First impressions count, said Draeger, admittedly worried about making sure the new car would win over the sceptical media hordes.  Introduced in 1972, the 5-Series may not be the Bavarian brand’s biggest seller , but along with the ever-popular 3-Series and the new 1-er, “They account for just over half of our profit margin,” conceded the executive.

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