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First Drive: 2010 Volkswagen Golf

Setting a tough benchmark - but commanding a high price.

by on Oct.13, 2009

All-new, sixth-generation versions of the Volkswagen Golf and the VW GTI are just reaching U.S. showrooms.

All-new, sixth-generation versions of the Volkswagen Golf and the VW GTI are just reaching showrooms in the U.S.

American motorists have long had a love/hate relationship with Volkswagen, but which way will they swing when the 2010 Volkswagen Golf rolls into showrooms?

The German carmaker was the first offshore brand to make a serious foray into the American market, its little Beetle becoming an icon of the Hippie era.  But despite the initial success of the Bug’s successor, the Rabbit, VW sales soon crashed, as Baby Boomers shifted loyalties to a new generation of higher quality Asian imports.

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In the late 1990s, Volkswagen staged a significant comeback, but despite the arrival of the completely redesigned “New” Beetle, that success was relatively short-lived, in large part due to owner frustrations over seemingly endemic quality problems.

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