In its first new product introduction since the takeover of Jaguar and Land Rover by the Indian conglomerate Tata, Land Rover has introduced a trio of new luxury SUVs for the 2010 model year, the LR4, which replaces the LR3, a heavily reworked Range Rover Sport, and an all-new Range Rover.
Like many recent luxury entries, including the 2010 Mercedes-Benz E-Class, Land Rover is playing the value card for a recession-weary buyer. The new LR4, which will come in the door at a price of $51,750 (including D&D charges), is some 5.6 percent less expensive, comparably equipped, when compared the 2009 LR3.
Aside from the obviously cleaner and more modern appearance, including new fenders without plastic flares, hood, grille, lamps and air intakes, the LR4 has substantial chassis upgrades for better, less-nervous highway ride. A new TRW variable-rack power steering system takes care of that, along with new suspension arms and knuckles that move the center of gravity closer to the roll center, which means far less body roll in fast corners. The all-wheel-drive system carries a new center differential that biases more power to the rear tires on full-throttle acceleration.