Nissan Refreshes and Updates its 2010 Sedans
Light trucks may still be a critical segment of the American market, but passenger cars for Nissan are down just 18.6% compared to the industry’s drop of 26%, so far this year and are a very important category to the company. Despite the economic climate Nissan has increased its total market share to 6.7%, for the calendar-year-to-date, and has made a major investment to “refresh and update” its sedans, Maxima, Altima, Versa and Sentra.
Citing extensive enhancements to their exteriors – a family resemblance in grills and front fascias — and interiors, along with new content packages and an emphasis on value, technology and entertainment – every model has been updated to some degree. Here are the key changes:
Maxima — new 7” color video display for Navi and other technologies, including the new rearview camera, a 2GB music server, iPod net, DVD playback, Bluetooth, streaming audio and XM Nav/Weather, USB connectivity, and two new exterior colors.