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First Look: 2010 Lexus LF-Ch Concept

Hybrid hatchback brings a new look to Frankfurt Motor Show.

by on Sep.08, 2009

The design of the 2010 LF-Ch concept is unusually strong, but what's unclear is what type of hybrid powertrain the automaker has hidden under the hatchback's hood.

The design of the 2010 LF-Ch concept is unusually strong, but what's unclear is what type of hybrid powertrain the automaker has hidden under the hatchback's hood.

Put your finger over that oval badge in the center of the grille and you just might not believe this is a Lexus, but, in fact, the LF-Ch is the latest concept from Toyota’s high-line brand, and it will be making its debut at the 2009 Frankfurt Motor Show, next week.

For the moment, however, the big guessing game is what hybrid powertrain the automaker has buried under the hood of the 2010 Lexus LF-Ch, which is designed for “silent urban driving”

The aggressive front-end design is a departure for Lexus, which has generally steered towards a smoother more generic appearance, like the new HS250h; but company officials have insisted their goal is to establish a distinctive look for the brand, based on their L-finesse design language.

Your Automotive New Source!

Your Automotive New Source!

While Lexus could come up with some surprises, at the company’s Frankfurt stand, the word, right now, is that this hatchback is aimed solely at the European market, where the Toyota division is a distant runner-up to “heritage” luxury marques, like Mercedes-Benz, BMW and Audi.

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