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First Look: 2010 Jaguar XJ

Redesigning an icon.

by on Aug.14, 2009

No more playing it safe.  After 40 years, Jaguar is betting it's time for an all-new look for the 2010 XJ sedan.

No more playing it safe. After 40 years, the British maker is betting it's time for an all-new look for the 2010 Jaguar XJ sedan.

Sometimes you just have to start all over again.

That’s a lesson Jaguar learned after the launch of its “all-new” XJ sedan, for 2004.  The flagship saloon car boasted plenty of positive attributes, including a lightweight aluminum chassis, but visually, it looked almost identical to the model it replaced – and fell flat in the competitive premium luxury segment.

Your automotive source!

Your automotive source!

The British marque isn’t making that mistake again, not with the upcoming launch of the 2010 Jaguar XJ, which you’re seeing here for the first time.  The new car is more than a flagship for Jaguar, it is an industry icon that could determine the success of a brand that has gone through some radical changes in recent years.

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