For the first time in its history, the influential J.D. Power Initial Quality Study shows that domestic auto brands have, overall, pushed past their import rivals.
Detroit makers, on the whole, showed substantial improvement in the 2010 IQS, which measured out-of-the-factory quality for the latest crop of cars, trucks and crossovers. Ford, in particular, dominates the latest study, and nudges aside such stalwarts as Honda and Toyota to rank as the highest-quality mainstream brand.
The results reflect the impact of recent events, including Toyota’s safety-related recalls. But the findings also come in sharp contrast to public perception in the wake of last year’s bankruptcies by two of Detroit’s Big Three, Power officials note.
“This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality,” suggests David Sargent, Power’s vice president of global vehicle research.