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First Look: 2010 Hyundai Tucson ix35

New maker goes radical with ix-Metro crossover.

by on Sep.15, 2009

Hyundai will introduce the new ix35 crossover in Europe, and sell it in the States as the 2010 Hyundai Tucson.

Hyundai will introduce the new ix35 crossover in Europe, and then will launch it in the States as the 2010 Hyundai Tucson.

If you want to get a closer look at the next-generation compact SUV from Hyundai, you’re going to need to book a quick flight to Germany.  The 2010 Hyundai Tucson – known to Europeans as the ix35 – is getting its official debut at the 63rd Frankfurt Motor Show.

Company official are calling the crossover a “new approach to the SUV,” and the Tucson/ix35 is clearly not your classic, 2-box utility vehicle.  Instead, it features a very coupe-like shape that is reminiscent of other new, hard-to-categorize offerings, such as BMW’s X6 and 5-er GT.

The Hyundai offering, of course, competes in a much more mainstream segment, but the maker’s new “Fluidic Sculpture” design language is designed to give it a much more premium and hard-to-ignore appearance.  That will be critical for the Korean carmaker, which has been gaining ground in the U.S., but which still faces challenges in brand-conscious Europe.

Bridge the News Gap!

Bridge the News Gap!

“Bridging the gap between public perception and reality is difficult for Hyundai,” admitted the company’s Chairman Eulson Chung.

The 2010 Hyundai Tucson is larger and wider than the old crossover – which helps improve interior space – though it’s also been lowered about an inch.  The updated crossover will be offered with larger 18-inch alloy wheels.

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