We’re always intrigued when e-mail comes in from the quirky Swiss design house, Rinspeed. Over the years, they’ve come up with flying cars, floating cars, and even a vehicle that can reconfigure its interior layout depending on how many passengers it’s carrying.
But the latest design exercise, due to make a more formal appearance at the Geneva Motor Show, early in 2010, is decidedly more than just another concept vehicle. It is, in the company’s words, “an entire mobility concept.”
The goal is to create “a new and highly emotional web-based car world that interweaves individual and public transport in an intelligent way. We want to create a community of people who are open for a new definition of mobility,” says Rinspeed boss Frank M. Rinderknecht. If you want to cut through the hyperbole, read on.