The race to deliver electric vehicles to the market is on and competition is heating up. But like the Apollo Program, success is likely to be measured over many years and will come at great cost. Our friends at Green Car Journal examined the challenges of bringing the EV into the mainstream and shared this analysis with TheDetroitBureau.com.
As we mark the 40th anniversary of successfully landing a man on the moon this month, it’s interesting to note the many comparisons that position electric cars as the next ‘moon shot.’ There are synergies at work since, after all, the Apollo Program’s lunar rover may be the most high-profile electric car in history. But the editors at Green Car Journal caution that even as get-there-at-all-costs momentum builds for electric cars in Washington DC, it’s a giant leap of faith to assume that today’s activities will lead to an affordable all-electric car in your garage anytime soon.
What people overlook is that accomplishing ‘big picture’ programs like Apollo require accepting the concept of unlimited spending to achieve the mission. Current levels of unprecedented federal spending notwithstanding, electric cars are not an exclusive answer to future transportation challenges and consumers will not be willing to buy them at all costs.