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Marty’s Marketing Minutia: The Super Bowl of Excess

Marty’s Marketing Minutia: The Super Bowl of Excess

Two days from now in an example of profligate marketing, Audi, Chevrolet, Ford, Hyundai, Jaguar, Kia, Toyota, Volkswagen and others will expend an estimated $72,000,000 – yes, that’s seventy-two millions of dollars – to run their latest 30-second commercials on the...
A “Merger of Equals”? Where’ve We Heard That Before?

A “Merger of Equals”? Where’ve We Heard That Before?

“A merger of equals!” Seems there’s a certain familiarity to that corporate-speak-cliché, isn’t there? Based on the news coverage, analysis and punditry of the proposed merger between Publicis and Omnicon — already two of the world’s largest – ad agency groups...
Icons, Idiots — and Bob Lutz

Icons, Idiots — and Bob Lutz

How many current or former auto executives have the experience, talent, charisma — much less the cojones — to write an entertaining, informative book about one’s bosses and inspirational leaders? There’s only one and, you’re right, it’s Bob Lutz.  Okay, so...
Lincoln: Code Blue

Lincoln: Code Blue

The reintroduction of the Lincoln Motor Company via the new MKZ model is now officially comatose. A code blue alert has brought in an auto marketing turnaround specialist, the 54-year-old Mark LeNeve, to assume command of Lincoln’s almost new “luxury-oriented boutique...
Marty’s Marketing Minutia – Super Ad Brawl Countdown

Marty’s Marketing Minutia – Super Ad Brawl Countdown

We’re rapidly approaching that annual celebration of advertising excess known as the Super Bowl.  And this year’s event, XLVII is already creating headlines, as the debate over Volkswagen’s Jamaican-themed spot demonstrated this past week. Almost 40% of the ads that...
Marty’s Marketing Minutia – Let the Game Begin

Marty’s Marketing Minutia – Let the Game Begin

The hype has begun. Super Bowl XLVII is still ten days away, but the mega-million-buck auto ad brawl is already underway as three of the eight deep pocket car advertisers pre-launch/pre-sell their new commercials to NFL fans!  The reason? Economics. And a numbers...
Marty’s Marketing Minutia – Auto Show Edition

Marty’s Marketing Minutia – Auto Show Edition

For years Cobo Hall, the venue for the North American International Automobile Show has been suspect. No matter how good the vehicles may be displayed with special lighting, the roof did leak, the rest rooms were awful, it was either too hot or too cold and exhibitors...
Marty’s Marketing Minutia – Honda-Acura Edition

Marty’s Marketing Minutia – Honda-Acura Edition

For decades – yes, decades – automobile clients were the backbone of many advertising agencies. Chevrolet was with Campbell-Ewald since the 1940’s. Gone under the brief but dramatic reign of global marketing czar Joel Ewanick. Cadillac was the cornerstone of McManus...
Marty’s Marketing Minutia – Winners & Losers Edition

Marty’s Marketing Minutia – Winners & Losers Edition

Among the harbingers of Fall are the pernickety Car of the Year Awards (aka COTY) presented in numerous vehicle categories by enthusiast magazines, auto websites, various syndicated columnists and, well, it seems like almost everyone weighs in these days. Many winners...