In recent years, Kia has proven adept at reading consumer trends.
In the immediate aftermath of the 2008-2009 recessions, the Korean automaker introduced the Kia Soul, a versatile, small vehicle designed to fit into tight urban spaces and appeal to the nascent “back-to-the-city” vibe among the rising millennial generation.
As the demand for fuel efficiency has ebbed, Kia has deftly introduced its own version of practical luxury, the K900 earlier this year to catch the move towards expensive vehicle. Now with gas prices sinking and Americans clamoring for sport-utility vehicles, Kia is ready to bring on the revised and refined version of the Sorento, which will reach showrooms in January as a 2016 model. (more…)