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BMW and Mercedes-Benz Will Merge Their Mobility Services Operations

Goal is “seamless mobility from Point A to B” whether you’re driving, taking a train, even riding a bike.

by on Mar.28, 2018

A mobility enterprises, like Daimler's alliance with the Car2Go car-sharing service, are going to partner with BMW.

In what is being described as a “historic” move, traditional arch-rivals BMW and Mercedes-Benz have announced plans to merge their many and varied mobility services operations in a bid to make it easier to get “from Point A to B seamlessly,” no matter what form of transportation you use.

The two German automakers are already big players in the emerging field of mobility services, among other things partnering with taxi fleets and parking structures while operating both car- and ride-sharing services in a number of cities around the world. The new joint venture will also work with mass transit systems and even with the public bicycle services popping up in many urban areas.

Industry News!

“Our goal is to provide mobility services at levels so far unheard of,” said Peter Schwarzenbauer, the BMW AG board member who helped negotiate the alliance. (more…)

New Senior Personnel Departures at Ford Comes at Awkward Time

Key players in smart mobility push leave company even as Ford ramps up autonomous, electrification programs.

by on Mar.22, 2018

Musa Tariq, Ford's chief brand officer was hired away from Apple just 14 months ago.

Ford Motor Co. has been hit with another round of senior level departures, a development that not only continues the turmoil touched off by the ouster of CEO CEO Mark Fields last May but threatens to shake up the carmaker’s push into advanced mobility services.

Musa Tariq, the chief brand officer Ford lured away from Apple just 14 months ago, will be leaving the company, Ford has confirmed. And he’s not alone. Raj Rao, the CEO of Ford Smart Mobility, will also depart the automaker on May 1st.

Industry News!

“Musa is a proven leader of brand transformation, having led similar work at some of the world’s most admired brands before coming to Ford, and he is a leader known for creativity and social media expertise,” said Ford CEO Jim Hackett. “Over the last year, he has been helping to drive the same transformation at Ford.”

(more…)

Magna, Lyft Pairing Up to Develop Self-Driving Technology

Magna takes $200 million equity stake in Lyft.

by on Mar.15, 2018

Lyft and Magna are partnering up to develop self-driving vehicle technologies.

Magna is purchasing a $200 million equity stake in ride-sharing behemoth Lyft as part of a multi-year plan to develop a self-driving vehicle platform together.

The collaboration calls for the two companies to jointly fund, develop and manufacture self-driving systems. The establishment of this partnership subject to regulatory approval. This partnership positions Magna and Lyft to enable the development and manufacturing of self-driving systems at scale.

News You Can Trust!

In addition to self-driving vehicles that will be deployed on Lyft’s own ride-sharing network in the coming years, Magna can deploy the technologies across a wide range of uses to benefit the entire global mobility ecosystem. (more…)

Ford CEO Hackett Pushes Maker’s Vision of Future at CES

Maker using technology to improve human interaction.

by on Jan.10, 2018

Ford CEO Jim Hackett describes the Transportation Mobility Cloud during his keynote address at CES 2018.

Ford has been attempting to fashion a spot atop the “mobility” mountain through acquisitions and innovation; however, the entire plan hasn’t been revealed — until now.

Ford CEO Paul Hackett attempted to lay out the vision of the company’s Transportation Mobility Cloud during the keynote of CES 2018 in Las Vegas with mixed results.

Market Trends!

If one looks at the investor community, message not received as the automaker’s stock dropped slightly overnight. However, there are some industry observers who seemed to understand what he was talking about, although they are less excited about it than Hackett is. (more…)