Memorial Day New Car Sales Surge Never Materialized

Memorial Day New Car Sales Surge Never Materialized

The Memorial Day weekend is always a big one for the U.S. auto industry and was expected to be particularly strong this year, the industry anticipating a surge in demand thanks to hefty incentives and the end of pandemic lockdowns in much of the country. The problem...
Deals Await Car Shoppers Ready to Buy Now

Deals Await Car Shoppers Ready to Buy Now

Spring is traditionally the big automotive buying season but with sales sharply down as a result of the coronavirus pandemic, U.S. dealers will be counting more than ever on using the Memorial Day holiday as a way to make up for some of their lost business. And to...
Volkswagen of America Offering Help to Customers

Volkswagen of America Offering Help to Customers

Volkswagen of America is the latest automaker to step up efforts to help customers suffering financially due to the coronavirus pandemic, implementing a program called the Community-Driven Promise. Unemployment claims in the U.S. have risen to all-time highs as the...
New Vehicle Interest Rates Rise in March

New Vehicle Interest Rates Rise in March

For those thinking that the Federal Reserve’s move to essentially cut the interest rate to zero last month would be a boon to those in the new vehicle market due to anticipated rise in low-interest and zero-percent loans, March was a disappointing month. The average...
Automaker Responses to Coronavirus Pandemic

Automaker Responses to Coronavirus Pandemic

The coronavirus pandemic has caused major disruptions across the U.S. for automakers and the lives of those working for car companies not to mention those who own or are seeking to own vehicles. Thus far, automakers have taken a two-pronged attack when it comes to...
Millennials Expectations Not Met by Today’s New Vehicles

Millennials Expectations Not Met by Today’s New Vehicles

Once thought of as nonfactors in the automotive industry, millennials have quickly become a driving force and a new study shows that the industry hasn’t kept up with the generational group’s expectations. Born between 1981-96, the group once more interested in their...
Dealers Association Predicting Sales Retreat in 2020

Dealers Association Predicting Sales Retreat in 2020

The National Automobile Dealers Association posted its official auto sales forecast for the coming year, and it calls for sales of new vehicles to hit 16.8 million vehicles in 2020. “We expect new light-vehicles sales will come in at 16.8 million units for 2020,...