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Archive for the ‘Chariot’ Category

New Senior Personnel Departures at Ford Comes at Awkward Time

Key players in smart mobility push leave company even as Ford ramps up autonomous, electrification programs.

by on Mar.22, 2018

Musa Tariq, Ford's chief brand officer was hired away from Apple just 14 months ago.

Ford Motor Co. has been hit with another round of senior level departures, a development that not only continues the turmoil touched off by the ouster of CEO CEO Mark Fields last May but threatens to shake up the carmaker’s push into advanced mobility services.

Musa Tariq, the chief brand officer Ford lured away from Apple just 14 months ago, will be leaving the company, Ford has confirmed. And he’s not alone. Raj Rao, the CEO of Ford Smart Mobility, will also depart the automaker on May 1st.

Industry News!

“Musa is a proven leader of brand transformation, having led similar work at some of the world’s most admired brands before coming to Ford, and he is a leader known for creativity and social media expertise,” said Ford CEO Jim Hackett. “Over the last year, he has been helping to drive the same transformation at Ford.”

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Ford Going Global as Chariot Minibus Service Launches in London

Also expanding U.S. service to a sixth city.

by on Feb.01, 2018

Chariot will run its 14-passenger, WiFi-enabled and air conditioned vehicles on four routes in London: Chariot's first foray into Europe.

While rivals including General Motors and Waymo are hoping to launch driverless ride-sharing services next year, Ford is moving in a slightly different direction with its own mobility services campaign, and it is ramping up the expansion of its Chariot minibus service.

The venture, which largely focuses on connecting transportation hubs and other public facilities, already operates in five U.S. cities. This week, Ford is adding London and planning to add a sixth U.S. city “very shortly.”

Industry News!

“Chariot’s commuter ride-share service will complement the existing public transport system by offering in-app ride booking for first- and last-mile commuting solutions, and the potential to reach underserved areas,” the automaker said in a statement. (more…)