Bronco is Back and It’s Now Part of a Family

Bronco is Back and It’s Now Part of a Family

Few new products have generated more of a buzz in recent years, Ford’s reborn Bronco, according to Google, generating more search queries than any other nameplate. But, finally, the long wait is over, the Detroit automaker pulling the wraps off not just one but three...
First Look: 2021 Ford Bronco

First Look: 2021 Ford Bronco

See one pulling up in your rearview mirror and its’ likely you’ll know at first glance you’re being chased by the new Ford Bronco. There are the twin, round headlamps and broad, horizontal grille, the near vertical windshield and the crisp corners. Despite that...
GM Cutting Third Shift at Midsize Truck Plant

GM Cutting Third Shift at Midsize Truck Plant

General Motors is scaling back production of midsized pickup trucks as concerns that COVID-19 continue to cast a long shadow over the industry’s production plans. GM confirmed that it is temporarily dropping the third shift, employing 1,250 workers, at its truck...
Aston Martin Joins the Club, Debuts DBX Luxury Ute

Aston Martin Joins the Club, Debuts DBX Luxury Ute

Every high-priced automaker that’s any high-priced automaker has a luxury ute in its line-up. Aston Martin just joined that group as its long-awaited DBX rolled off the assembly line in Wales. Luxury and sport car makers have been adding SUVs to their portfolios for...
Ford Rejects Call to Abandon Police Vehicle Market

Ford Rejects Call to Abandon Police Vehicle Market

Ford Motor Co. senior management has rejected calls by some of the carmaker’s employees to abandon the police vehicle market in the face of the systemic brutality that has triggered more than a month of unrest across America. One letter circulated by Ford employees...
Rivian Secures $2.5 Billion in New Funding

Rivian Secures $2.5 Billion in New Funding

The faith of investors in electric vehicles keeps on growing with Rivian being the latest to secure a bundle of cash: $2.5 billion led by T. Rowe Price. Rivian’s influx of new funds comes just a day after Fisker Inc. revealed it received $50 million in new funding to...
Dealers Need to Get Used to Online Sales, Study Suggests

Dealers Need to Get Used to Online Sales, Study Suggests

Clearly the pandemic has changed the world as we know it and in the auto industry some executives have noted the changes are likely to have long-term ramifications, especially when it comes to sales — and now there’s hard evidence to support that notion. A new report...