Kia Gets Most Bang for its Super Bowl Buck with Seltos Ad

Kia Gets Most Bang for its Super Bowl Buck with Seltos Ad

The television network hosting the Super Bowl wants an exciting close game to draw viewers to drive up advertising rates, and the automakers that ran ads in this year’s big game want that to sales of whatever vehicle is featured in the commercial. Automakers not only...
Live from Los Angeles!

Live from Los Angeles!

The 2019 Los Angeles International Auto Show kicks off the North American auto show season. This year’s event features a variety of electric vehicles and plug-in hybrids as well as bunch of high-performance beasts. Scores of top executives, designers and reporters...
Q&A: Lincoln’s New Chief Michael Sprague

Q&A: Lincoln’s New Chief Michael Sprague

It was something of a homecoming when Michael Sprague was named director of global brand and integrated marketing at Ford Motor Co. last October. He spent much of his early career under the Blue Oval before signing on at Kia Motor America. After a decade with the...
Ford Unveils Mustang Racer Ahead of Dream Cruise

Ford Unveils Mustang Racer Ahead of Dream Cruise

Using the preparations for the upcoming Woodward Dream Cruise as a backdrop, Ford took the wraps off the all-new 2020 NASCAR Xfinity Series Mustang race car. The Xfinity Mustang rounding out its presence as Ford’s global flagship in race series around the world, from...
Subaru, Lexus top J.D. Power’s 2019 Brand Loyalty Study

Subaru, Lexus top J.D. Power’s 2019 Brand Loyalty Study

Automakers are constantly fighting to keep their customers they’ve conquested from competitors while keeping their long-time fans too. For 2019, Subaru and Lexus appear the best as they’ve captured the top spots in the 2019 J.D. Power Brand Loyalty Index. Brand...
Mini Electric Tows a 150-ton Boeing Jet

Mini Electric Tows a 150-ton Boeing Jet

Tell most folks you want to buy an EV and they’ll likely picture a slow and stodgy vehicle that can barely get out of its way. That image is changing, thanks to the Tesla Model S with Ludicrous Mode, as well as some of the new battery-electric supercars like the new...
Live From New York!

Live From New York!

America’s largest city is the center of the automotive universe this week as the New York International Auto Show is underway. The media that had been swarming four floors of displays from the world’s automakers are now giving way to the public. However, there are...