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Archive for the ‘Ram’ Category

First Drive: 2019 Ram 1500 Laramie

Comfort reminiscent of a luxury car with truck utility.

by on Feb.12, 2019

The 2019 Ram 1500 Laramie offers comfort reminiscent of a luxury car, but offers plenty of truck utility.

Pickup trucks are hot now and no truck is getting more attention than the Ram 1500, which is ringing up scores of plaudits.

The honors, among them North American Truck of The Year for 2019, are well deserved.

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For anyone who has driven traditional pickup for work, climbing into the cab of a Ram 1500 Laramie is a revelation as it has the kind of comfortable luxury one traditionally associates with full-sized luxury sedans. (more…)

Ram Aims for Commercial Customers With New HD Trucks

Brand focuses on truck's flexibility to lure buyers.

by on Feb.08, 2019

Jim Morrison, director of marketing, Ram Brands, introduced Ram's new commercially oriented heavy-duty trucks at the Chicago Auto Show.

Ram is hoping to lure more buyers to commercial-oriented heavy-duty pickups with a new 2019 Ram 3500, 4500 and 5500 Chassis Cab, geared specifically to be put to work in a variety of different situations.

Jim Morrison, director of marketing for the Ram Brands, said the new family of heavy-duty chassis cabs will also delivers a package with more capability, more comfort and more technology.

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With a segment-leading towing capacity of up to 35,220 pounds, the highest Gross Combined Weight Rating of 43,000 pounds and payload up to 12,510 pounds, Ram’s haulers are built for heavy-duty work while achieving new levels of efficiency and upfitter friendliness, Morrison said. (more…)

FCA Hourly Employees Getting $6K Profit-Sharing Checks

Fiat Chrysler employees have taken home $29K since 2009.

by on Feb.07, 2019

Fiat Chrysler's hourly employees will received $6,000 profit-sharing checks.

Hourly employees of Fiat Chrysler Automobiles N.V. will collect $6,000 from the FCA-United Auto Workers profit-sharing plan next month, the automaker announced after releasing its fourth quarter financial reports.

Based on the company’s 2018 financial performance, FCA US LLC announced today that it will make average profit-sharing payments to approximately 44,000 employees on March 8, 2019.

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With this payment, U.S. hourly employees have received on average more than $29,000 in profit sharing since 2009. (more…)

Ram Brings on Multifunction Tailgate for Pickups

New tailgate offers flexility, functionality -- and takes competition in the midsize truck market to a new level.

by on Feb.06, 2019

The 2019 Ram 1500 will have the Multifunction Tailgate. It will be available across all the 1500 models.

Call it the battle of the beds. The cargo beds, that is.

With the fight for market share in the lucrative pick-up truck market steadily escalating, Ford Motor Co., Fiat Chrysler Automobile N.V. and General Motors all have new or upgraded pickups ready for consumers that focus on features and functions that are heating up their traditional competition.

While some of the updates improve creature comfort, there’s a heavy emphasis on functionality, especially when it comes to both carrying — and accessing — cargo. Ram Truck, FCA’s truck brand, is unveiling a new tailgate for the Ram 1500 that it says will make it easier to use.

Breaking News!

“The Ram Multifunction Tailgate is intuitive to operate, and owners will find it immediately useful,” said Reid Bigland, head of Ram Brand – FCA. “Combined with Ram’s class-exclusive RamBox feature and new tailgate step, we’re taking Ram’s cargo management and storage to the next level.” (more…)

Government Shutdown May Hurt Automakers Soon

FCA delayed intro of new Ram 3500 HD due to EPA closure.

by on Jan.25, 2019

FCA CEO Mike Manley said the government shutdown is delaying the sale of the new Ram 3500 HD.

The government shutdown is now in its 34thday. The longest-ever shutdown has impacted 800,000 government employees, making it difficult for them to pay bills, buy groceries and meet day-to-day financial obligations.

The ongoing fight between President Donald Trump and Democrats has also impacted the public at-large through longer lines at airports, closure of National Parks and the delay of at least one new vehicle model.

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Environmental Protection Agency employees are part of the shutdown, including those responsible for performing the various tests necessary for new vehicle models in the EPA labs in Ann Arbor, Michigan. Without the certifications, the vehicles don’t meet federal regulations and cannot be sold. (more…)

Exclusive: GM Looking to Add to Growing List of Electric Pickups

Electric drive could deliver major hp, torque increases.

by on Jan.24, 2019

The GMC Sierra is one of the trucks GM is "considering" for electrification.

General Motors is “considering” options for adding an electric pickup to its line-up, a senior executive told TheDetroitBureau.com, a move that would see it join an expanding list of other manufacturers who are developing all-electric trucks.

How far along the project has gotten is unclear, but it appears to fit into the broader “path to an all-electric future” that GM CEO Mary Barra outlined last March. It would also allow the Detroit automaker to challenge its cross-town rival Ford which announced its own plans for a battery-electric pickup this month, as well as several upstart competitors, Tesla and Rivian.

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Electrifying!

“Certainly, it’s something we’re considering,” Duncan Aldred, the vice president of the GMC brand, said during an interview in San Diego, where the “professional grade” brand was previewing several new products this week, including the off-road AT4 version of the big GMC Sierra pickup.

(more…)

Koreans Pull Double Win in North American Car, Truck, Utility of the Year Awards

Ram overwhelms its truck competition as Genesis, Hyundai score in truck, car categories.

by on Jan.14, 2019

William Lee, CEO of Hyundai’s North American operations, celebrates the South Korean brand's win for North American Utility of the Year.

In a rare double victory, the Koreans managed to nab two of the three awards as the North American Car, Truck and Utility Vehicle of the Year Awards were announced Monday morning.

“These are like the Oscars,” declared Erwin Raphael, the president of the Genesis brand which took home the trophy for Car of the Year with its new G70 sedan, a BMW 3-Series fighter and only the third model the luxury brand has introduced since it was spun off from parent Hyundai mid-decade.

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Hyundai itself claimed honors in the widely followed Utility Vehicle of the Year. Fiat Chrysler Automobile’s Ram brand, meanwhile, wrapped up the morning event by claiming honors for Truck of the Year for its new, full-size Ram 1500 pickup. (more…)

Fiat Chrysler Unveils New Ram Heavy Duty at NAIAS 2019

New truck may be most important intro in some time.

by on Jan.14, 2019

Ram has six variants, or trim levels, for its new heavy-duty truck platform, including the 2500 HD Longhorn Edition.

Once upon a time, they talked about the cars built in Detroit.

But now pick-up trucks are the king of the road in the Motor City and the appearance of the 2019 Ram Heavy Duty pickup, with its blend of technology and power, fitted into a body that’s been completely re-engineered, will be one of the most important vehicles revealed at the 2019 edition of the North American International Auto Show.

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Executives from Fiat Chrysler Automobile N.V. describe the 2019 Ram Heavy Duty as the most powerful, most capable pickup in hotly contested and enormously profitable segment, which commands the full attention of not only FCA but also its local rivals General Motors. (more…)

Downsized Detroit Auto Show Still Has Some Big Debuts

SUVs, CUVs, even a few sedans and coupes.

by on Jan.13, 2019

The North American International Auto Show will host scads of new vehicle debuts in January for the last time as it moves to June for 2020.

The North American International Auto Show is set to make its last winter run. No, NAIAS isn’t going away. It’s just moving to June in 2020, a definite relief for those who’ve had to trudge down to the Detroit riverfront for the annual event since it went “international” 30 years ago.

The show is a fair bit downsized from its glory days when as many as 70 new products debuted during three packed days of press previews. That said, this year’s event still has some significant, headline-making vehicles set to make a first appearance.

Auto Show News!

And TheDetroitBureau.com has a list of the most important products set to show up in Detroit this year. Check out this preview of the upcoming week’s highlights: (more…)

Detroit Auto Show Not Ready to Wave Goodbye to Winter

Final January run to see over 30 new models debut.

by on Dec.10, 2018

Toyota showed us a well-camouflaged Supra with chief engineer Tetsuya Tada at the Goodwood Festival.

The Detroit Auto Dealers Association has inked a seven-year deal with the City of Detroit that will ensure that the North American International Auto Show keeps running through at least the latter part of the next decade.

The deal also locks down the move from January to June that DADA, the sponsor of the show, announced earlier this year. That is expected to prove critical if the Detroit Auto Show is to regain its former glory or, at the very least, keep from slipping into second-tier status, something that seemed all too likely in the wake of a painfully quiet 2018 event that saw a single official media day wrap up the new car debuts shortly after noon.

Auto Show News!

The 2019 North American International Auto Show will clearly not have the luster of years past. Virtually the entire European contingent – including brands like Audi, BMW, Jaguar and Meredes-Benz – plan to sit it out. But there will still be enough on the calendar to keep the spotlight lit. Among the products set to make their official debut at the Cobo Hall convention center are the long-awaited Toyota Supra and the Lexus RC F which is being hailed as the brand’s fastest and most powerful model ever, save for its limited-edition LFA supercar.

(more…)