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Archive for the ‘Mitsubishi’ Category

Mitsubishi Building on Strong 2017 Finish

Maker ready with new product, improving image.

by on Jan.12, 2018

Mitsubishi Motors North America EVP Don Swearingen says the brand has big expectations for 2018.

Mitsubishi emerged from 2017 as the fastest growing non-luxury brand and is pushing into 2018 with momentum thanks to a combination of new product, new advertising that has elevated the brand’s visibility in the U.S. and the support of the Renault-Nissan-Alliance.

“2017 was a challenging year for the industry, however, Mitsubishi was able to defy the trend and prove that it has the right products at the right time,” said Don Swearingen, executive vice president and chief operating officer, MMNA.

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Swearingen, however, noted during a press gathering in Detroit on the eve of the North American International Auto Show that Mitsubishi’s CUV line-up posted banner sales, up 15% over 2016. (more…)

Renault-Nissan-Mitsubishi Alliance Creates $1 Bil Venture Fund

“We can’t everything ourselves,” says Ghosn.

by on Jan.10, 2018

The new fund is expected to invest about $200 million annually in new technology and services.

The Renault-Nissan- Mitsubishi Alliance will invest around $1 billion over the next five years to help it fund start-ups and other small tech companies that can help it bring to market electrified, connected and autonomous vehicle technologies, Alliance CEO Carlos Ghosn announced Tuesday.

The corporate venture capital, or CVC, fund is intended not only to give the Franco-Japanese alliance access to potentially breakthrough technology but to help it make decisions more quickly than is normally the case for a big corporation, Ghosn said during a news conference at the Consumer Electronics Show in Las Vegas.

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“We can do everything ourselves,” explained the Brazilian-born executive. “We have to get access to people who think about things in different ways.”

(more…)

First Drive: 2018 Mitsubishi Eclipse Cross

Struggling automaker pins comeback hopes on new compact crossover.

by on Dec.20, 2017

The new Mitsubishi Eclipse Cross sees the company seizing on the rising trend favoring compact crossovers.

The death of small cars has been greatly exaggerated, particularly since they have been morphing into small crossovers that are becoming more and more popular.

Mitsubishi is seizing on this trend with the introduction of the 2018 Mitsubishi Eclipse Cross; a small crossover vehicle with a flat floor so it’s technically a truck but it combines a stylish contemporary exterior with the quickness and maneuverability of a compact car.

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The name basically tells the story. The Eclipse was a sporty compact that as popular with buyers years ago while the Cross indicates the vehicle has been completely revised as a crossover for buyers, many of them way too young to remember Mitsubishi’s glory days, who are looking for an affordable vehicle today. (more…)