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Archive for the ‘Mazda’ Category

Former Auto Designer Elected to Michigan Senate

"Build that wall" chant by middle schoolers pushed her into politics.

by on Nov.08, 2018

Former auto designer Mallory McMorrow is now Michigan state senator-elect Mallory McMorrow.

In a first, a car designer is going to the Michigan State Senate in Michigan come January.

“Everybody thinks I’m a lawyer,” said Mallory McMorrow, but her experience as an automotive designer proved useful in striking up conversation as she campaigned across her state Senate District that includes a large portion of suburban Oakland County, just north of Detroit, against a seemingly entrenched incumbent whose father had also served in Congress for 16 years.

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McMorrow studied industrial and car design at Notre Dame University, and in 2007 she won a design contest that led to a six-month internship while working on high profile projects such as a concept Mazda3. However, she admits, somewhat wistfully, her stint at Mazda was cut short by the Great Recession.   (more…)

First Drive: 2018 Mazda6 Signature

Company continues its pairing of sportiness and comfort in this sedan.

by on Nov.06, 2018

Mazda is staying the midsize sedan game and its latest iteration of the Mazda6 is one of the better options.

Sedans have fallen out of favor with motorists in the United States sales tallies suggest. Ford Motor Co. and Fiat Chrysler Automobile N.V. indicate, with the exception of muscle cars, they are prepared to exit the segment, perhaps for good.

But the midsize sedan segment remains one of the largest in the business; accounting for sales of more than an estimated 1.5 million units and drawing interest from key manufacturers such Toyota, Honda, Hyundai and Mazda, specifically with its Mazda6.

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Mazda has made a substantial effort to re-engineer its midsized sedan for 2018 and while its predecessor was awfully good, the 2018 Mazda6 with its retuned suspension, quieter cabin and revamped connectivity, has been made even better. (more…)

Consumer Reports: Domestic Vehicle Reliability Slipping

Domestic brands struggled in this year's survey.

by on Oct.25, 2018

Toyota and its luxury sibling topped this year's Consumer Reports reliability survey of 29 brands.

Toyota and Lexus came out on top in Consumer Reports annual reliability survey thanks in large part to a cautious approach to adapting to new technology.

However, the Toyota Tundra, the automaker’s entry into the full-size truck segment, slipped off Consumer Reports list of recommended vehicles, Jake Fisher, Consumer Reports director of automotive testing, disclosed during a meeting of Detroit’s Automotive Press Association.

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Fisher said overall it was a difficult year for domestic brands as Buick, Chevrolet, Cadillac and Chrysler were among the brands that dropped in the Consumer Report’s new car reliability survey. Honda, which performed well in earlier years, also has slipped, he said.  (more…)

Infotainment Technology Getting Better, JD Power study says

Systems improve for third consecutive year.

by on Sep.14, 2018

The Ford Mustang earned the highest score in J.D. Power's 2018 Multimedia Quality and Satisfaction Study.

If you own a car built in the last decade, you’ve been there. You attempt to make a call using the hands-free system – regardless of the manufacturer – and you get a list of people the nice lady in the dashboard would like you to choose from and none of the options are the one you want.

It’s this kind of technology that is both enticing and enraging all at the same time and is most often the target of complaints by new vehicle owners. However, the folks at J.D. Power claim the user experience is getting better.

The Last Word!

According to the J.D. Power 2018 Multimedia Quality and Satisfaction Study, the number of reported problems with in-car audio, communication, entertainment and navigation technologies has decreased for a third consecutive year, with several technology standouts emerging among manufacturers. (more…)

Fade of Zero-Percent Financing Makes Leasing More Appealing

Rising interest rates pushing buyers toward leases.

by on Sep.14, 2018

Zero-percent financing deals are increasingly difficult to find these days, pushing some into leasing.

Car shoppers are always looking for a deal, and often they’re excited by the prospect of zero percent financing; however, those deals are getting tougher and tougher to find.

The percentage of sales with zero percent finance deals has been cut in half in the last two years — dropping from 14.6% of transactions in August of 2016, to 10.4% last August to just 7.4% this August, according to Edmunds.

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This drop during the last three Augusts sparks interest because zero percent financing deals usually abound in August and September.

“August truly represents the month that we would have expected to see a turnaround in this trend if one was imminent,” said Jeremy Acevedo, Edmunds’ manager of industry analysis. “Moving forward, shoppers will likely need to do a bit more digging to find other ways to save on a new vehicle because it looks like zero percent finance deals are going the way of the dodo.”

(more…)

Tesla Under Assault as Wave of New EVs Come to Market

Mercedes-EQ’s first entry set to target Model 3.

by on Aug.30, 2018

Tesla's Model 3 production has been the focus of the company much of the year, but now Elon Musk is going to need to look over his shoulder.

Its been a rocky road for Tesla during the past year, the automaker struggling to get production of its critical Model 3 under control. But just as the factory in Fremont, California, gets into gear, Tesla is facing a new problem that could prove equally challenging.

Jaguar fired the first shot recently with the launch of its I-Pace battery-electric vehicle. Now, Mercedes-Benz is getting ready to plug in, but rather than target a pricey niche, the electric EQ C crossover the German maker will introduce next week takes direct aim at Tesla’s mainstream-priced Model 3.

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And the assault will only accelerate in the months to come, new long-range EV entries popping up at an ever-increasing pace over the next few years to the point that, by some estimates, there could be as many as 100 alternatives in U.S. showrooms by very early in the decade. (more…)

Lexus, Volvo Tie for Top Spot in New Brand Survey

Overall, consumers slightly happier with ownership experience.

by on Aug.30, 2018

Volvo tied with Lexus for the top brand honors in the latest ACSI survey, receiving its highest score ever.

Vehicle owners in the U.S. are slightly happier with their ownership experience this year than last year, according to the latest American Customer Satisfaction Index.

The index, which is the result of surveys of car owners on their overall service and product experience with specific auto brands, creates a score between 1 to 100. According to the latest edition, the industry-wide score for 2018 is 82, up from 81 in 2017.

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“Car owners are often highly satisfied—they’ve kicked the tires enough times that they’re happy with their decision when they buy,” said David VanAmburg, managing director at ACSI.  (more…)

More Japanese Companies Guilty of Falsifying Emissions Tests

Suzuki, Mazda and Yamaha latest offenders.

by on Aug.09, 2018

Suzuki's Toshihiro Suzuki apologized to customers after it was discovered the company certified emissions tests on vehicles that actually failed.

Three more Japanese automakers admitted to using falsified emissions data to inspect their new vehicles after a government-ordered review of procedures by the automotive and motorcycle industries.

Suzuki Motor Corp., Mazda Motor Corp. and Yamaha Motor Co. each told Japan’s Transport Ministry they certified products after they’d failed emissions tests. They follow Nissan Motor Co. and Subaru Corp. in admitting to the improper inspections.

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Japan’s transport ministry ordered 23 Japanese auto and motorbike manufacturers to examine their inspection procedures in July following similar mistakes made by other companies at final product quality checks. (more…)

Every Car Sold in the U.S. is an “Import”

Tariffs would impact even “American-made” vehicles.

by on Jul.03, 2018

The Honda Odyssey is one of the most "American" cars but will still be hit by tariffs.

Every single car, truck or crossover sold in the U.S. would be affected by the 25% import tariff being proposed by Pres. Donald Trump, with prices on some models rising by tens of thousands of dollars.

That’s because even vehicles assembled in the U.S. rely on some level of imported parts and components, whether in their suspension, infotainment systems or powertrains.

Beyond the Headlines!

Complicating matters, American-made auto parts and vehicles could become more expensive, and lose their competitive edge, if trade partners enact their own tariffs in response, something a number of them have now threatened to do.

(more…)

No More What If: Mazda Bringing Out a Faster Miata

Engineers squeeze out a 17% power increase.

by on Jun.20, 2018

The 2019 Mazda Miata gets a bunch of new safety tech, but more importantly: a 17% boost in power.

The Mazda Miata has always been a “but what if…” car.

The “what if?” What if it had more power? It’s a roadster and that generally means that the car is more about the experience of driving rather than how far back are you being pressed into your seat when you push the go pedal to the floor.

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Well, Mazda’s heard enough “what ifs” apparently since it it’s now upping the power in the latest iteration of the MX-5, known casually as the Miata. Mazda’s engineers enriched Miata’s SkyActiv-G 2.0-liter engine with the goals of improved response, performance, feel and efficiency.  (more…)