Detroit Bureau on Twitter

Archive for the ‘Acura’ Category

New Acura RDX is a “Prototype” in Name Only

Major redesign will usher in new “Precision Crafted Performance” design language.

by on Jan.15, 2018

The Acura RDX Prototype was unveiled at the Detroit Auto Show, giving folks a look at what next iteration of the RDX will look like.

Like its parent Honda, Japanese luxury brand Acura likes to tease us with thinly disguised “concepts” and “prototypes” that are going to be landing in dealerships in the not-too-distant future. The Acura RDX Prototype making its debut at the North American International Auto Show in Detroit is no exception.

But Acura can be forgiven for wanting to test the waters before diving in with the biggest update this compact crossover has undergone since its original introduction for the 2007 model-year. Indeed, the new look, which borrows heavily from the Precision Concept first shown in Detroit two years ago, is a dramatic shift in direction that could breathe some much-needed life into a brand that many luxury buyers routinely overlook.

News You Can Trust!

“The all-new RDX delivers a powerful statement about who we are and where we are headed as a brand,” said Jon Ikeda, Acura’s vice president and general manager – and previously the marque’s design chief. “For our customers, the new RDX is a quantum leap forward in design, style and performance, with luxury features and technology that will elevate their ownership experience.” (more…)

Acura Hints at New Direction with 2019 RDX Prototype

Debut in Detroit to signal shift in design, performance direction.

by on Dec.21, 2017

Acura will give us a more detailed look at the 2019 RDX Prototype in Detroit next month.

It was the first of the Japanese luxury brands but Acura has been struggling to catch up to newer siblings Lexus and Infiniti in recent years, and is hoping that with the upcoming launch of the 2019 RDX sport-utility vehicle it will finally shift into high gear.

Taking aim at one of the U.S. market’s fastest growing segments, the compact ute picks up on some of the key design cues first seen with the Precision Concept first shown at the 2016 North American International Auto Show. This teaser image gives us a hint of what we’ll see when the latest “prototype,” really a thinly disguised production model, makes its debut in Detroit on January 15, 2018.

Auto Show News!

“Representing the most extensive Acura redesign in more than a decade, the new RDX is the first in a new generation of Acura products inspired by ‘Precision Crafted Performance’ and signals the beginning of a new era for the luxury automaker,” or so declares a statement accompanying the RDX teaser image.

(more…)