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Detroit Auto Show Confirms it May Move to October

Bad weather, increasing competition work against show’s current January date.

by on Mar.05, 2018

The NAIAS has seen a sharp drop in the number of new product previews, though there were still some big ones in 2018, including the introduction by CEO Akio Toyoda of the new Toyota Camry.

Thirty years ago, a once-backwater car show suddenly became the most important event of its kind, at least in North America, but the North American International Auto Show has begun to see its shiny star tarnish, at least from the perspective of new car previews.

And that’s got the Detroit Auto Dealers Association, the sponsors of the annual event, thinking about whether it makes sense to continue staging the show in January. It won’t happen next year, the NAIAS media preview scheduled for January 14-15, 2019, with the public days running through the 27th. But 2020 might be an entirely different story.

Breaking News!

“A critical part of being a sought-after global stage for companies is that we continuously evaluate future opportunities to make sure our show meets participating brands’ needs,” DADA spokesman Max Muncey told TheDetroitBureau.com. “We are exploring many opportunities for the show, with October being one of those opportunities. Ongoing discussions are underway with key stakeholders around the world.”

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Mercedes Dropping Out of Detroit Auto Show in 2019

Auto shows face increasing challenges as automakers look at alternatives.

by on Feb.12, 2018

Daimler CEO Dieter Zetsche and Arnold Schwarzenegger celebrated the debut of the 2019 G-Wagen at this year's Detroit Auto Show..

(This story has been updated.)

Officials with the North American International Auto Show have confirmed that Mercedes-Benz won’t be on hand when the even returns in January 2019, the latest on a growing list of manufacturers who have decided to pull out of the Detroit show.

The news comes as more and more automakers rethink their commitment to both media previews and public says at events like the NAIAS. As TheDetroitBureau.com recently reported, industry planners are looking at alternatives that can more directly target potential buyers while also holding down costs. At shows like the NAIAS it can cost as much as $5 million to stage a 20-minute media preview – even more if the event involves the creation of a one-of-a-kind concept vehicle.

Business News!

“At this time Mercedes-Benz AG will not be exhibiting at the upcoming 2019 North American International Auto Show,” said the German marque in a statement. “Our time in Detroit over the years has been very beneficial for our brand, especially coming off of the world debut of the iconic G-Class. Discussions are underway for future show participation.”

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